Ways To Earn Traffic In Real Estate Websites.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. When hunting for a house, about 40% of home buyers also go online. A lot of opportunities been created by the online platform and the realtors should take advantage of it. This also applies to real estate agents.
Several steps can be taken by people in the real estate to optimize their real estate sites. Target local keyword is vital in optimizing a real estate site. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. One way to attract traffic to the site is to write blogs on those particular properties. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. This is due to the fact that they are key engagements on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.
The fourth aspect is having the website designed to work on mobile devices. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.